I’ve been writing this blog for 6 years this year. That’s more than half a decade, longer than my degree and much longer than any boyfriend ever lasted. Starting at 17, I look back on some of my content I created back then and cringe, It’s like having bad photos on Facebook, but they’re all over google instead. Forever. Gah.
At the end of last year I decided that my blog needed a refresh, majorly. Last year saw lots of snazzy new templates for blogs appear in the ‘bloggersphere’ and whilst I love a classic layout, Hello I’m Clo needed a visual upgrade. As a graduate in London I’m strapped for cash (Hi monstrous rent bill!) so can’t afford to have a slap up website tailor made for me, so I’ve popped a few pennies together to purchase a new layout for the longest hobby I’ve ever stuck at and ironically, the only hobby my dad hasn’t had to fork out for (Sorry Dad for the Skiing, Dance Classes and Running Shoe bills.)
If I’m honest, I thought my new template would be just that, a new look, a fresh lick of paint but instead of the new year, new blog look I was after it highlighted the fact that Hello I’m Clo content from 2014 looks shabby, that lots of things are out of format and visually, the new template doesn’t bring my visuals to life and that It’s not the template that needs work, it’s the content.
It’s fair enough to say that I know a lot more than my 17 year old self did back in 2013 both personally and professionally and I find myself now in a position that I need to clean up my internet act. I want to move forward, create really fun visual content that reflects my long term love of mood boarding and digital scrapbooking – but I haven’t figured out exactly how to do it yet. I’ve also changed my mind too many times to just throw caution to the wind and start using a new format, and simply ‘See how it goes’. I want to get it right.
Finding the happy medium of what I like and what I can create, in the time I have spare is hard. I like print and texture but also sleek minimalism. I want to write about being a vegetarian and striving to be plastic free without coming across as some sort of board waving stereotype, I want to talk about interiors and culture, street style and travel, life experiences all whilst creating the same style of visuals and whilst I know what my tone of voice is, I need to find my visual brand.
Branding is a huge part of my day job but I can’t right now seem to break down the barriers for my own online space. I need to get it together. Do some research, moodboard, design and create a visual guideline if you will.
So I’m going to take a time out on the content creation for a while and step back in time to edit, curate and redefine and align everything I’ve ever written over the past 6 years, whilst figuring out what comes next.
I won’t be gone for long but I want to get it right, I’m sure you understand.
It’s a big project for me and it’s one I’m really passionate about, so keep up to date with me via my socials for new stuff and updates!